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Education as a system

The Stack Behind the Work

My education ended up becoming the exact stack I use now: design, systems, and business. I started with graphic design, moved into web and IT, then added an MBA so I could connect creative work to strategy, measurement, and real outcomes.

  1. BA Design
  2. MS Web / IT
  3. MBA Strategy
  4. Creative Technology

That is why my current projects sit between podcast production, web tools, dashboards, Remotion, and AI-assisted workflows.

Three layers

Design layer

BA Graphic Design

How to make things look right.

This gave me the foundation in visual hierarchy, typography, branding, layout, photography, responsive design, and design process. It still shows up in thumbnails, lower thirds, captions, motion graphics, social templates, and product interfaces.

  • Typography
  • Visual hierarchy
  • Branding
  • Layout
  • Photography
  • Responsive design
  • Process books
  • Style guides
Build layer

MS Information Technology / Web Design

How to make things work right.

This moved me from static design into systems: UX, websites, databases, technical communication, project planning, networking, optimization, and deployment. That background connects directly to React dashboards, local-first apps, GuestFlow, LaunchFoundry, and media workflow tools.

  • UX
  • Web design
  • HTML / CSS / JS
  • Databases
  • Systems analysis
  • Project management
  • Technical communication
  • Website optimization
Business layer

MBA Business Administration

How to make things pay right.

The MBA helped me connect creative work to business decisions: strategy, brand management, analytics, leadership, change management, measurement, and positioning. That matters because a project is not only a design or a build — it has to make sense for the person or business using it.

  • Strategy
  • Brand management
  • Analytics
  • Balanced Scorecard
  • Change management
  • Leadership
  • Pricing & packaging
  • Business recommendations

How this shows up in my current work

The through-line is systems. A logo is part of a system. A website is part of a system. A podcast workflow is part of a system. A content offer is part of a system.

That is why my current projects sit between media production, web tools, dashboards, and AI-assisted workflows.

GuestFlow

GuestFlow connects podcast guest coordination, scheduling, follow-ups, missing assets, launch links, and share kits into one workflow.

In development

LaunchFoundry

LaunchFoundry turns a website or project folder into a campaign plan, prompt pack, Remotion brief, SEO plan, and posting calendar.

In development

CUTROOM

CUTROOM explores how long-form podcast editing can become less painful through transcripts, edit decisions, reel finding, and AI-assisted production workflows.

Read the build →

High Functioning systems

The High Functioning podcast work combines production, editing, captions, thumbnails, analytics, guest coordination, and social content systems.

Read case study →

Selected school projects worth reviving

Not an archive — the few projects where the pattern of my current work already shows.

GRA-410 · Responsive Web

Responsive Web Project

Now connects to product design

A senior web project with Adobe XD wireframes across desktop, tablet, and mobile, plus a process book documenting design decisions.

Connects to modern responsive product design and portfolio case-study structure.

GRA-420 · Identity System

Identity System

Now connects to branding systems

Logo system, business card, digital resume, ethical guide, and feedback implementation log.

Connects to brand systems, logo work, and social / media identity packages.

IT-649 · Spa UX

Spa UX Project

Now connects to GuestFlow

A UX project with persona, customer journey maps, site maps, Adobe XD wireframes, high-fidelity mockups, and a booking flow.

Connects to GuestFlow's guest journey, portal UX, and scheduling workflow.

IT-700 · Capstone

Local Ice Cream Delivery Capstone

Now connects to product strategy

A full deployment plan for a local ice cream delivery concept inspired by Richardson's Ice Cream in Massachusetts.

Connects to product strategy, logistics, user flow, and turning a real annoyance into a practical tool.

MBA-645 · Marketing

Brand Recovery / Marketing Plan

Now connects to LaunchFoundry

A brand-strategy project for an amusement park recovering after a crisis, including stakeholder communication and campaign planning.

Connects to LaunchFoundry, local-business campaigns, and practical marketing systems.

MBA-620 · Measurement

Balanced Scorecard + Power BI

Now connects to analytics dashboards

A measurement and acquisition-analysis project using Balanced Scorecard thinking and Power BI-style executive reporting.

Connects to podcast analytics, dashboard thinking, and client reporting.

MBA-699 · Capstone

Strategic Opportunity Management

Now connects to strategy work

An MBA capstone recommending Gilead Sciences as the buyer in a fictional biopharma sell-side scenario — using strategy, HR attrition analysis, and Kotter's change model.

Connects to evidence-backed recommendations, executive communication, and business decision-making.

Why this matters

I am not just collecting tools or making random apps. The pattern has been there for years: understand the situation, design a useful system, document the reasoning, and turn it into something people can actually use.

That is the same pattern I use now for podcast production, local-business content systems, dashboards, Remotion templates, and AI-assisted workflows.

See what this turned into

The education is the foundation. The current work is where it becomes useful: media systems, dashboards, automation tools, and production workflows.

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