← Home

Local business content systems

You already have content. It's just not organized yet.

I help local businesses turn photos, videos, websites, and past jobs into a simple system for reels, posts, captions, and monthly content planning.

Starter Pack — $500

Built for contractors, makers, real estate teams, restaurants, shops, service businesses, and local brands that need to post more without overthinking it.

Posting gets hard when everything is scattered.

Most local businesses already have the raw material: job photos, before-and-after shots, customer stories, process videos, website copy, reviews, and old posts.

The problem is not usually a lack of content. The problem is that nobody has time to turn that material into a clear posting plan.

01

Photos are buried in phones and folders.

02

Videos never become reels.

03

Good work never becomes a post.

04

Posting only happens when someone remembers.

I turn your existing material into a repeatable content system.

Instead of starting from scratch every week, we build a simple system: what to film, what to post, how to caption it, and how to keep the business visible without making social media a second full-time job.

  1. Website + photos + videos + past jobs
  2. Content ideas + reel scripts + captions
  3. Posting calendar + reusable templates
  4. Consistent local business content

What you send me, and what you get back.

You do not need a perfect content library. Send what you have and I'll help sort it out.

What you send me

  • Your website link
  • Facebook / Instagram / LinkedIn links
  • Photos of finished work
  • Short phone videos
  • Before-and-after photos
  • Customer reviews
  • Old posts that worked
  • Notes on what you want more customers to understand

What you get back

  • 5 social post ideas
  • 3 reel concepts
  • Caption starters
  • A simple posting calendar
  • Branded visual direction
  • A "what to film next" shot list
  • Profile / page cleanup notes
  • Optional sample post or reel mockup

Starter Pack

A small, focused package for businesses that need a content plan they can actually use.

$500
  • Quick review of your website and social pages
  • 5 social post ideas
  • 3 short reel concepts / scripts
  • 1 simple posting calendar
  • 1 branded visual direction
  • 1 "what to film next" shot list
  • Caption starters and hashtag suggestions
  • Profile / page cleanup notes
  • Optional sample post or reel mockup if enough material is available

This is not a giant agency contract. It is a practical starter system that gives your business something to post and a way to keep going.

Need more than the starter pack?

Quick Audit

$250

A lighter review of your website, social pages, and content opportunities. Good if you want direction before committing to a full content pack.

  • Website / social review
  • Content gaps
  • 10 post ideas
  • Simple next-step checklist

Monthly Content System

from $1,500/mo

Ongoing content planning and production support for businesses that want consistent posts without starting over every month.

  • Monthly content calendar
  • 8–12 posts / reels per month
  • Captions
  • Content intake form
  • Shot list
  • Simple performance review
  • Reusable templates

Built for businesses with real work to show.

  • Woodworkers
  • Contractors
  • Landscapers
  • Real estate agents
  • Cleaners
  • Barbers
  • Tattoo shops
  • Restaurants
  • Local makers
  • Home service businesses
  • Small shops
  • Podcast hosts
  • Photographers

This works best when your business already has work worth showing, but no clear system for turning it into posts.

First demo: Britten Woodworking

Britten Woodworking is a Connecticut shop with 30+ years of 18th-century, colonial cabinetry, paneling, and restoration — real craft (no veneers, no shortcuts) that's hard to explain quickly online. Here's the content system built from the work it already has.

Problem

Decades of finished pieces, process photos, and shop footage — scattered, and rarely posted.

System

Five content pillars, reel scripts, captions, a shot list, and a four-week posting plan.

Output

A month of posts the shop can film on a phone between jobs — no agency, no second full-time job.

Why it works

It makes the craftsmanship easy to understand, easy to share, and easy for a customer to trust.

The real work this is built from

Curved bar cabinet as a raw plywood form being shaped on the shop bench The same curved bar finished in reclaimed wood and installed in a basement
Before / after reelCurved bar — shop form to finished install
White built-in entertainment center with glass-front cabinets installed in a living room
Finished installBuilt-in entertainment wall
Slant-front breakfront hutch in red milk paint with open pine shelving and drawers
Joinery detail postSlant-front breakfront, rough stock to finished
Starter pack

Woodworking Content Starter Pack

  • 5 content pillars
  • 10 reel concepts
  • 10 post ideas
  • 4-week posting calendar
  • "What to film next" shot list
  • Caption bank
  • Facebook-first posting plan

See the complete sample system — all five pillars, ten reels, ten posts, the four-week calendar, shot list, and caption bank.

How the process works

  1. 01

    Send your material

    Your website, social pages, photos, videos, and past work.

  2. 02

    I review what you have

    I go through it and find what's already worth posting.

  3. 03

    I build the system

    Post ideas, reel scripts, captions, and a posting plan.

  4. 04

    You get something usable

    A simple system you can start posting from right away.

  5. 05

    We can make it monthly

    If it works, we turn it into an ongoing content workflow.

Why I can build this

My background sits between design, video, web systems, and business strategy. I produce podcasts, edit short-form video, build dashboards, create motion graphics, and use AI-assisted workflows to turn messy material into organized content systems.

The goal is simple: make it easier for good local businesses to show the work they are already doing.

  • Podcast production
  • Short-form video
  • Motion graphics
  • Captions
  • Websites
  • Dashboards
  • Remotion
  • AI-assisted workflows
  • BA Graphic Design
  • MS IT / Web Design
  • MBA

What this is not

  • Not a promise to go viral
  • Not a giant agency contract
  • Not a social media course
  • Not a generic AI content dump
  • Not a replacement for doing good work

It is a practical starter system for turning real work into usable posts.

Want me to look at your business?

Send me your website, social pages, and a few examples of your work. I'll tell you whether the starter pack makes sense.